The re-brand of Hobson Prior a life sciences recruitment company was an exciting job.

Looking at various logo concepts I designed this simple icon scalable digitally and also a refresh from the previous design.

From that point Cinema 4D renders were created for our brand and then solely I developed a graphical style and layout concept referring to the circular icon. I created grid systems, a dynamic colour palette and chose typography.

With the imagery blending into the circular layouts it created a dynamic brand. This was also applied to website.