A brand which was vast in delivery. I created a style from the brand guidelines which was fit for purpose. The application of the shield in a photographic style which has been delivered globally.

I wanted the shield to be effective and blended into the photography simply giving the ability to template and be used easily.

I created editorial layouts and templates emphasising stability and balance in the positioning of the shield. To be centred always and use a one point perspective. To represent the London Stock Exchange's stability and certainty.

This was even applied to the illustration system which is built on balance and again further expanded by me.

I created social banners, factsheets, editorial brochures which were all style sheeted and functional. Alongside the vast image library.