I helped finalise the branding for this sub-brand creating a unique graphic style which could be applied to the LSEG FX brand.
The lines represent the currency found on bank notes globally. Using unique shapes and line blends it represents the quick transfer of currencies globally with each using the LSEG FX products.
Looking at the blend and simple shapes which I created this created an effective outcome after experimentation in the earlier options.
Then later these were applied to the brand in a simpler form.
Also the inclusion of the 'X' and isolated photographic created an effective outcome.
Brand elements
Exploration of Data Fabric
Web banners
Final execution
Matt Stanbridge. Creative Designer.
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